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Elevate B2B Marketing News Weekly Roundup: B2B Content Marketing Study, Top Enterprise Ad Priorities & Creativity’s Rising Brand Role

Top Rank Marketing

MarketingCharts Topic Talk: Study Shows What Marketers Are Researching When it comes to what marketers are researching, during the second quarter of 2023, marketing research on content personalization increased by 522 percent, with research surrounding real-time personalization up some 185 percent, according to newly-published study data.

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Elevate B2B Marketing News Weekly Roundup: LinkedIn’s Collaborative Articles, New Trust Barometer Report & Gated Content in B2B

Top Rank Marketing

to Nearly $8 Billion, Alphabet Beats Estimates Search giant Google parent firm Alphabet has reported revenue that was up by 11 percent for the period ending in September, with its YouTube video business having recorded third-quarter advertising sales that climbed by some 12.5 Social Media Today YouTube Q3 Ad Sales Jump 12.5%

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

SaaS is not a new concept. Instead, they offer lots of customizations, and you can choose your own set of features and integrations to get started, or add features later on. The era of traditional software is starting to ease into its retirement years, and we are moving towards a new era of SaaS products hosted on the cloud.