Leadspace

APRIL 5, 2017

B2B marketers all share the same basic goals: consistently generating pipeline and passing qualified leads to sales. That’s the primary function of any demand gen marketer — and as a recent industry study revealed , B2B marketers more generally define supporting sales as their primary focus.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 59

SalesIntel

AUGUST 4, 2021

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Potential Customers Remain Unreached.

CRM 52

CRM Enterprise Management Business Work Management 52

Terminus

SEPTEMBER 17, 2018

Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Go-to-market teams have gotten good at piecing together different tools to create their tech stacks, but these fragmented solutions mean a lot of manual work for marketers and sales reps.

Account Based Marketing 36

Account Based Marketing Work Management Marketing Management Paid Search Agency 36