article thumbnail

A Guide to Marketing Automation

Zoominfo

Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Closing Thoughts on Marketing Automation.

article thumbnail

B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. I’m amazed every week how many people come to us via our blog, LinkedIn and PRweb. Just be sure to post frequently.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams Prior to getting started, discuss your collective goals and outline any new responsibilities. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

article thumbnail

Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Adobe Experience Cloud Blog

Here are a few of the top B2B marketing reads you may have missed from our blog this year. Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Check out our other blogs and let us know your favorite ones in the comments below!

article thumbnail

B2C Marketing: What No One is Talking About 

Adobe Experience Cloud Blog

Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens. For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. New Data Economy.

article thumbnail

Scaling every stage of your ABM Program with Insight

Business Brainz

According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. You can also have a look at one of our earlier blogs “ What To Research About Your Must-Win ABM Accounts ” to learn more. Some personas read blog posts, while others would rather watch webinars.

article thumbnail

Dynamic Duo: Close More Deals with Sales and Marketing Alignment

Adobe Experience Cloud Blog

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together.