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Cintell

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

They allow us to focus our blog posts, our landing pages, and our conversations with prospects. Content on your website, blogs you publish, even how you speak. It is so easy to write a serious of how-to blog posts sharing how the new features enable this and that. Buyer personas are becoming more and more critical.

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How Marketers Use Data to Develop Personas

Cintell

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past.

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

Blog content and social media posts – create content that speaks to different personas. Originally published here – [link]. Modify your marketing efforts and think about how you can develop your products or services to target your personas. You may want to consider different marketing tracks for each persona.