B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. We starting profiling not only on demographics but also on psychographics. Even better!

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

OCTOBER 18, 2010

See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Performance. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Performance. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 1, 2009

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? They won’t listen to you unless you speak their language and appeal to their psychographic profile. your prospects. Know your prospects.

Psychographics 100

Psychographics Campaigns Planning RSS 100