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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script | B2B

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. What sources of information do B2B buyers trust?

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What is Employee Advocacy? A Complete Comprehensive Guide

EveryoneSocial

Sounds like something every company should support and be engaged in doing, don’t you think? Sounds like something every company should support and be engaged in doing, don’t you think? Looking back a year or two, most companies who were putting employee advocacy in place were B2B tech companies.