Everything Technology Marketing

DECEMBER 19, 2009

As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person. Brian has a series of great blogs on lead generation in the 21st century.

Lead Generation 100

Lead Generation Conversion Campaigns Generation 100

Everything Technology Marketing

JANUARY 27, 2011

What are your personal favorites? Stelzner ) | Product Strategy for High Technology Companies (Michael McGrath) | The Leaky Funnel (Hugh Macfarlane) | Word of Mouth Marketing (Andy Sernovitz) | Influencer Marketing (Brown and Hayes) | The Chasm Companion (Geoffrey A. Rogers) | Marketing ROI (Jim Lenskold).

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

JANUARY 1, 2011

Thank you for following and contributing to this blog. You want to be the source buyers are flocking to for this high-value content. 7 - Focus on customer retention Customer retention has provided the much needed revenue stream that enabled many companies to survive the recession as new customer wins dried up.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

APRIL 17, 2011

The highest rated channels are website, live in-person event, and email. Newer channels such as social media and blogs are considered only moderately effective in comparison. Again, this chart shows a blended ranking of the most effective content delivery channels.

Advertising Channels 100

Advertising Channels B2B Marketing Content Marketing B2B 100