Vision Edge Marketing
NOVEMBER 15, 2018
There are a variety of attribution model methods. For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? To do this you must enter the realm of optimization and attribution modeling.
LeadsRX
JANUARY 7, 2022
From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.
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Conversica
JULY 27, 2022
Business-to-business (B2B) companies sell their products and services to other companies rather than individual customers. Under this economic model, B2B sales are the transactions between two businesses. In the B2B market, sellers are interfacing with professional buyers, senior executives, and corporate entities at scale.
Martech
JUNE 4, 2024
Their growth was built on a lead gen model. Demand gen marketers aim to educate and inform their audience. There’s a piece on the HockeyStack blog. Canberk Beker HockeyStack started as a marketing attribution platform. Meaning that, last year, the platform was able to track the marketing touchpoints.
ClearVoice
AUGUST 29, 2022
As social media algorithms change and privacy updates threaten marketing attribution, more and more businesses are flocking to organic content. As you quickly discover, content marketing takes a lot of effort and involves a lot of different skill sets. Don’t forget to measure your performance against Google’s rankings.
SWZD
OCTOBER 6, 2017
Marketing automation has reached 55% market saturation (from Emailmonday). Half of B2B marketers have at least tested multi-touch attribution models. emedia, Sr Marketing Manager, 312-754-6352. Master the Marketing Attribution Puzzle for 2018. Read our tips on attribution model selection.
B2B Marketing Directions
FEBRUARY 27, 2022
Image Source: Shutterstock Key Takeaways Marketing leaders are facing constant demands to improve marketing performance and prove the business value of marketing activities. Despite all this attention, recent research indicates that many marketers aren't satisfied with their marketing performance measurement system.
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