Create B2B Buyer Personas that Inform Content Marketing Strategy
Marketing Interactions
JUNE 23, 2017
A B2B Buyer Persona is a Functional Tool—Not a Poster with a Few Platitudes. Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition. The level of activity on LinkedIn – shares, posts written, things they’ve liked, etc. Don’t overlook competitor websites, blogs, and social media accounts.
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