Digital B2B Marketing

APRIL 6, 2011

It was the silence of Twitter. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. They will not sell the value of social media in the organization and get the budget and resources necessary to be successful.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

JULY 19, 2012

Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Share your perspective in the comments below or with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

APRIL 4, 2011

Relegated to spare time or drastically constrained resources, it may yield results, but it will not make an impact. Find me on twitter ( @wittlake ) for marketing conversation and the occasional weekend gardening comment and photo. Dedicate time, space and money. Gardeners note: want a big pumpkin? Views expressed are my own.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 17, 2011

With a low cost of entry, there is little to stop upstarts from ignoring self-regulation guidelines and avoiding detection through a layer of resellers that turn a blind eye, lacking resources to investigate every inventory source. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. If not, what will?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100