Tomorrow People

article thumbnail

How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is. Well, you’re in the right place.

article thumbnail

Key characteristics of successful lead generation websites

Tomorrow People

Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Often, you’ll find that a limited number of concrete changes make a big difference to your lead generation figures. Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions.