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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Kevin Joyce , CMO, Market2Lead.

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6 Essential Nurturing Workflows For Every B2B Company

Hubspot

Address one of their pain points and offer content that may help them solve this problem either through blog posts or an ungated piece of content. Get the lead to contact you to inquire more about your services/product or make the purchase online. 2) Lead Nurturing Workflows. 1) Subscriber Workflows. That’s right-- 23%!