Onalytica B2B

MARCH 2, 2016

So we analysed 257 K+ tweets from 16 Nov 15 – 4 Feb 16 mentioning the keywords “Sustainability OR Susty” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. At Onalytica we were keen to see which Sustainability brands and individuals were leading the online discussion.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

MAY 26, 2016

We have conducted some analysis on edtech and elearning on our blog before , and it’s interesting to see how new influencers and brands have joined the community. Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

APRIL 18, 2016

We were very interested in seeing which professionals and brands were leading the online discussion at #IFGS2016, so we analysed 7K+ tweets from 31 March – 12 April 2016 mentioning the keywords “Innovate Finance Global Summit” OR #IFGS2016 OR #IFGS16. We also build some very cool software to manage all of these influencers.

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Onalytica B2B

MARCH 9, 2016

We were very interested in seeing which Open Source professionals and brands were leading the online discussion, so we analysed 700K+ tweets from November 16th 2015 to February 4th 2016 mentioning the keywords “Open Source” OR opensource. We also build some very cool software to manage all of these influencers.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Brand Identity 80

Onalytica B2B

NOVEMBER 2, 2017

Alistair Wheate , Head of Influencer Marketing Solutions at Onalytica – How you can identify and segment your influencers using keywords. There are identification keywords and listening keywords. Keywords that matter to your brand may have more than one context in which they’re used.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

SEPTEMBER 20, 2017

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. Influencers can easily reference and signpost to brand websites or blogs, making great grounds for brand/influencer collaboration.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

MAY 16, 2018

I then filter it with keywords and every day I get a nice little digest of a number of articles in this area. I have a blog, I have a newsletter, I have a podcast, I have on-stage representation. So that’s a pretty powerful way of getting good content from thought leaders and influencers.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

APRIL 20, 2016

tweets from 4 Dec 15 – 29 Feb 16 mentioning the keywords: “Digital Marketing” OR digitalmarketing. If you’re interested in other topics (such as Social Media Marketing , Artificial Intelligence and Machine Learning , Social Selling ) be sure to have a gander on our blog or why not propose some topics to us on twitter ?

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 5, 2017

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. HOT TOPICS IN CONTENT MARKETING. Digital Marketing. Social Media. Data-driven. Copywriting. Storytelling.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

JUNE 16, 2016

We were very interested in seeing which mental health influencers and brands were leading the online discussion, so we analysed 818K+ tweets from 24th February – 23rd May 2016 mentioning the keyword: “mentalhealth” We then identified the top 100 most influential brands and individuals leading the discussion on Twitter.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Onalytica B2B

MAY 6, 2016

We were very interested in seeing which Digital Health professionals and brands were leading the online discussion, so we analysed 113K+ tweets from January 19th – April 18th 2016 mentioning the keywords: “Digital Health” OR digitalhealth. Digital health is the enabler to getting us there.”. TOPIC ANALYSIS.

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0

Onalytica B2B

MARCH 3, 2016

So we analysed 1.1M+ tweets from 30 Novemver 2015 – 24 February 2016 mentioning the keywords “#AI OR “Artificial Intelligence” OR ArtificialIntelligence OR “Machine Learning” OR Machinelearning” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

Marketing AI 0

Marketing AI Lead Ranking Brand Identity Branding 0

Onalytica B2B

APRIL 6, 2016

If you’re interested in other topics (such as Machine to Machine , Wearable Tech , Internet of Things ) be sure to have a gander on our blog or why not propose some topics to us on twitter ? At Onalytica we love building these lists and want to give back to our loyal readers as much as we can.

Brand Identity 0

Brand Identity Branding Marketing Management Lead Scoring 0

Onalytica B2B

JUNE 2, 2016

We were interested in seeing which topics were most popular among the top renewable energy influencers, so we analysed their tweets and blogs from 1st January – 31st May 2016 and counted mentions of various topics associated with renewable energy, which we then used to create a topic share of voice chart. ” TOPIC ANALYSIS.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100