20 Ingenious Ideas to Transform Customer Experience (CX) in 2020
Martech Advisor
DECEMBER 16, 2019
David Ogilvy's Renowned Print Ad for Rolls-Royce. The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. ” 2. Depict the Hero’s Journey. Image source: Wikipedia.
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