Tony Zambito
JULY 24, 2011
We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions. With Google Plus, circles are suddenly the new rage. Through blogging, tweeting, discussion groups, and etc.
Tony Zambito
OCTOBER 23, 2016
Doing so to adapt to new consumer behaviors related to how media content is consumed and viewed. Leading to more consumers getting their entertainment media from Netflix and watching on iPhones or iPads instead of TVs. Largely driven by digital technology advancements in smartphones, tablets, and streaming.
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