41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1. Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Organic traffic, before and after.
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