Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. From blogging networks like IZEA and Triberr to influencer programs like Klout, use the audience individuals or small companies have built to reach your audience. And they’re right.

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When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Is a Trend Forming? And of course, #AskObama on July 6th briefly put Tweetchats in the national news.