fives-ways-of-using-ai-powered-content-marketing-to-understand-shifts-in-covid-consumer-behavior Blog Related Topics 
Marketing Insider Group
AUGUST 13, 2020
Consumers have always had power over businesses. But since the start of COVID-19, customers have gained even more of an upper hand. Why are consumers more powerful than ever? Blame it on a quantum shift in what matters most to them. Blame it on a quantum shift in what matters most to them.
Circle Studio
NOVEMBER 23, 2021
As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.
Martech
APRIL 15, 2022
The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. As a result, you can no longer appeal to buyers using traditional tools.
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