Klout and the Reality of Return on Influence
Convince & Convert
MARCH 6, 2012
I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. One guy said to me on my blog, “Mark, are you with me? ” Mark: I’m thinking, wow, people don’t react this way over pagerank. Maybe Narrowcasting Trumps Broadcasting. We’ve got to stop this.”
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