Everything Technology Marketing

JULY 17, 2013

The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. The firm that does the best job educating them is often the one that wins the business. Content is king. Why, you ask?

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Everything Technology Marketing

NOVEMBER 11, 2013

Educate me with new ideas or perspectives Producing educational content for your audiences pulls a lot of marketing weight -- and it contributes to sales, too. You might write an ongoing blog about news around small business taxes, along with longer free guides or ebooks on topics like deducting a home office.

Work Management 100

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Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. I will also share sneak previews of the survey results on this blog.

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Everything Technology Marketing

JANUARY 1, 2011

Our B2B marketing community agrees that providing sales with not only the right leads, but compelling content, sales tools, and education is going to be more critical as a competitive weapon in 2011. Thank you for following and contributing to this blog. You want to be the source buyers are flocking to for this high-value content.

Work Management 100

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Everything Technology Marketing

JULY 10, 2010

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. 2) Lead Nurturing – Leads that are not sales ready need to be nurtured with the goal of guiding prospects through their buying decision process with educational and actionable content. But that's content for another blog post.

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