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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

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B2B Category Creators Episode 6 Transcript

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Adobe launched a product in our space, there’s a lot of validation. You have to almost just get good at answering the question without really having a quantitative Gartner report or something to point to. Both Adobe dropped a product and I think that was a huge validation. Our idea’s become mainstream.

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