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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. Additional intelligence is available via integrations with Hoovers and Jigsaw. Plus you can research trigger events with Google. DemandBase has a similar structure. Here’s ReachForce.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Providing the option to pass back leads to marketing for further nurturing.

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True Social Selling

Adobe Experience Cloud Blog

  But then things changed, as buyers started to research their purchases online, preventing the sales rep from deciphering the buyer’s intention from their physical actions. Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using.   Misconception of Social Selling.

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