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Racing with Account Blinders On – We Can Do Better

LeanData

Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. However, a duplicate merge represents a repeat action or engagement with marketing material. Contributed Blog by Ken Rutsky.

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Racing with Account Blinders On – We Can Do Better

LeanData

Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. However, a duplicate merge represents a repeat action or engagement with marketing material. Contributed Blog by Ken Rutsky.

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Why B2B Blogs Aren’t Achieving SEO Success

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In it, three brave B2B marketers volunteered to have their corporate blogs critiqued in front of a room full of peers. Full posts on the home page Surprisingly, each blog was showing lengthy, full posts on the home page of the blog.

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