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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. You will most certainly need their expertise in massaging and de-duping the data. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

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How To Clean Your Data & Put it To Work to Create Pipeline

LeanData

A recent Cloudingo blog described the 1-10-100 rule which states that it costs $1 per record to prevent dirty data, $10 per record to clean and dedupe, and $100 per record when no data quality practices are put into place. Ultimately, you want data that is valid, accurate, complete, consistent, uniform, and timely. Just sayin’.

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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. Best Practice #10: Validate that a Prospect’s Digital Behaviors Are What They Appear to Be–Add a Human Touch. Then create compelling content people will want to continue to receive from you.