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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

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Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

In short, from the perspective of the marketer, word-of-mouth is a process of customer or client reception. Below are brief explanations of how employee advocacy enables various aspects of your business that already depend upon WOM interaction. Hiring with Employee Advocacy & Word-of-Mouth.

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Automotive Digital Advertising: 7 Strategies to Drive Sales in 2021

Digilant

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. Since so many customers are beginning their research online, dealerships must be in the same places these individuals are conducting research.

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Automotive Digital Advertising: 7 Strategies to Fuel Sales in 2021

Digilant

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. Since so many customers are beginning their research online, dealerships must be in the same places these individuals are conducting research.

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Automotive Digital Advertising: Key Strategies to Fuel Sales in 2021

Digilant

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. Since so many customers are beginning their research online, dealerships must be in the same places these individuals are conducting research.

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Making Sense of Marketing Acronyms: Part 3

Bluetext

Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. NPS (Net Promoter Score) A measure of customer satisfaction and loyalty, based on the likelihood of them recommending your product or service.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base?