WebMarketCentral
FEBRUARY 1, 2008
Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., Here's our conversation. What's your background? It was a good choice.
WebMarketCentral
OCTOBER 1, 2007
Brian Carroll, head of B2B lead generation firm InTouch and author of the B2B Lead Generation blog : generating more leads is a nearly worthless task if you aren't properly nurturing the leads you already have, the key to which is providing them with content that is "relevant, educational or thought-leading."
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WebMarketCentral
JUNE 28, 2006
At the risk of having a Sally Field moment, I want to say "thank you" to everyone who voted for this blog in the recent Marketing Sherpa Reader's Choice blog and podcasting awards. Winning an Honorable Mention (despite being up against Seth Godin ) is the second-best thing that's happened as a result of lanching this blog.
Online Marketing Institute
JULY 31, 2009
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc.
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.) The good news?
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