This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Blog Remove CPL Remove Intent Leads Related Topics
CPO Paid Social Agency Cost per Lead MQL Cost per Acquisition CPC Peer-to-peer Cost Per Click Word of Mouth Sales Qualified Leads More Related Topics >
article thumbnail

How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

APRIL 8, 2024

For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. Not only were the leads coming in more consistently and at a better rate, but I also could actually see which ads were doing the most heavy lifting.

Cost per Lead 52
Cost per Lead CPO B2B Marketing Advertising Agencies 52
article thumbnail

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. (Okay, he didn’t use those exact words, but he did make it clear that it’s time for you to put certain performance metrics on the backburner.)

Cost per Lead 52
Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024