Blog CPL CPO Intent Leads 
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APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. I was instantly hooked.
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JANUARY 8, 2024
Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. (Okay, he didn’t use those exact words, but he did make it clear that it’s time for you to put certain performance metrics on the backburner.)
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