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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. Combines Google Analytics 360 Suite and the previous DoubleClick advertisement capabilities of Google.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Online Display.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. Video Views : The system will deliver your video to get as many views as possible.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Cost-per-acquisition (CPA). For example, a hotel chain might want to embed ad content on travel blogs, paying a commission whenever there is a click-through on the ad. The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 Viewable CPM (vCPM).