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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Adobe Experience Cloud Blog

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. Before taking your plan and budget to the CFO, run it by your sales counterparts.

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Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan

Pam Didner

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. A point of clarification for the marketers reading this: Story ideation is considered a part of the process of proving one’s salt, for writers or video producers. Provide feedback on your needs.

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SEO Project Management: A Guide To Organizational Nirvana

Conductor

Effective integration of SEO into marketing, website, and development , or an agency team, can be highly challenging. Collectively, these can help prove the significance of SEO work and the value of incorporating it into project management plans. Writer ideates & then submits all blog design needs. Content optimization.

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The best pharma event management companies in 2023

SpotMe Blog

That’s why we’ve created a list of examples of the top pharmaceutical meeting planning companies we have experience with. Pharma event management companies specialize in planning and executing events for pharmaceutical and healthcare companies. Promotion and marketing: Spreading the word about your event to the right audience is key.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. Event planning terms: C. And suddenly, it can all become a bit confusing. Accessibility.