article thumbnail

PPC for B2B: How to Choose Your Agency

Envy

PPC is a numbers game, and until you have sufficient numbers ie clicks and contacts, you can't optimize. For example, there’s no way a PPC agency can achieve optimal results without an engaged client that’s supplying the agency with valuable content including blogs, eBooks, whitepapers, events, etc.

PPC 91
article thumbnail

PPC for B2B: How to Choose Your Agency

Envy

PPC is a numbers game, and until you have sufficient numbers ie clicks and contacts, you can't optimize. For example, there’s no way a PPC agency can achieve optimal results without an engaged client that’s supplying the agency with valuable content including blogs, eBooks, whitepapers, events, etc.

PPC 88
article thumbnail

26 A/B Testing Examples to Inspire Your Next Test

Convert

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.