Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. What others are floating around out there?

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Sprout Social

OCTOBER 23, 2018

It’s a place where people create, share and interact with both their friends and their favorite brands. 80% of Instagrammers follow businesses on the channel. As with any social platform, brands that want to get the most out of Instagram need a substantial following. The problem is, Instagram growth is more than just a numbers game.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Content Standard

FEBRUARY 9, 2015

There’s been some buzz in the venture capital (VC) community recently about the importance of start-up content marketing, particularly when it’s unleashed in the Software-as-a-Service (SaaS) start-up scene. My ears have perked, since both are worlds in which I cut my teeth as a tech entrepreneur. 4x the ROI: It’s Possible.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 2, 2010

Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. I love change.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How many journalists also maintain blogs? How are marketers planning to allocate budgets this year? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100