LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. Feel free to share on my blog. Forget volume, focus on value.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews. B2B target keyword glossaries must be more robust.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). One Key Similarity.

Enterprise Management 236

Enterprise Management Work Management Marketing Management Marketing Automation Services 236

LEADership

AUGUST 20, 2013

Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. I asked him how long it would take the prospect to lead the headline of the blog post. This may not apply in very early stages of the buying cycle. Made no sense to me.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40