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Putting B2B Influencer Marketing to Work

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A recent article from NewsCred reporting on B2B influencer marketing shared statistics like these: “…when a brand repurposes an influencer’s content, it performs an average of 35x better than its own content.” 73% of marketers say that they have an allocated budget for influencer marketing.

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Putting B2B Influencer Marketing to Work

Metadata

A recent article from NewsCred reporting on B2B influencer marketing shared statistics like these: “…when a brand repurposes an influencer’s content, it performs an average of 35x better than its own content.” 73% of marketers say that they have an allocated budget for influencer marketing.

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The 17 Best Advertisements of All Time

Hubspot

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At It was a breaking story across the marketing and advertising industry. Source: Burning Through Journey Blog. of the vodka market. Source: brandchannel.

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How to Turn Mounds of Data into Usable, Meaningful Insights (2021 Guide)

Convert

You can also collect data from: surveys market growth statistics transactional data tracking customer feedback analysis subscription and registration data, etc. The marketers at the Royal Bank of Scotland showed how efficient it could be to involve their non-marketing colleagues in the customer experience optimization process.

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Copywriting Lessons From Companies Doing It Right

Hubspot

For the B2C Marketers: Red Bull. And whether it’s an Instagram caption, a tweet, a website, or a blog, great copy (i.e. For the B2B Marketers: Intel. Consider IQ’s piece “MICA Intelligent Luxury Fashion Bracelet Stays Alert With Style”. Note: Some of the examples in this piece have NSFW language. For the Guys: Chubbies.