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The Marketing Director’s M&A Survival Guide

Hinge Marketing

From equipment and technology to news subscriptions and CRM systems, identify those resources that can be consolidated. There’s a lot to learn, but do your self a favor and start gathering the stats now. Know what the new company brings to the table. What is their area of expertise? Try to breathe. So let’s get started.

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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). What’s left for the mid market? This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

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10 Ways to Make Your Leads Totally Hate Your Guts

Hubspot

You take a person from site visitor to lead, you think the next step is a new customer, and BAM , you do something to totally grind their gears and fall completely out of their favor. If your form required an email, you should also consider emailing that offer to your lead's inbox. Sooo close. Opposite Day is in effect starting.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

What’s the hot new trend in social media that we can bring to our clients? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How much money should we be pulling from the email budget, to support social media? What do you think?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. 39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric.