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CRM

Segmentation

Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

AUGUST 21, 2023

Segmentation When applying B2B personalization strategies, you’ll want to break your audience into segments based on shared characteristics or behaviors. Using these segments can make your campaigns more efficient by clumping your audience according to these shared characteristics.

Enterprise Management

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

MARCH 14, 2018

It will read exactly as presented in the webinar. So we like to say that those kinds of company, they’re just sending out email blasts. They’re doing very basic marketing around email but they’re blasting their database. But sending a generic message to your entire database, you’re not segmenting people.

Top of Funnel

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Implementing Personalization at Scale in B2B Marketing Campaigns

An Introduction to Sales Enablement – Webinar Transcription

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