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CRM

Segmentation

What Are the Benefits of Advertising in Account-Based Marketing?

Terminus

JULY 13, 2017

Account-based advertising is different than typical forms of advertising such as Google AdWords, retargeting (advertising to contacts who have visited your site), and CRM retargeting (advertising to contacts in your database). This approach to advertising is still valuable, but it leaves a huge segment of your target audience untouched.

Account Based Marketing

Account Based Marketing Advertisements Advertising Top of Funnel

An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

MARCH 14, 2018

So we like to say that those kinds of company, they’re just sending out email blasts. They’re doing very basic marketing around email but they’re blasting their database. But sending a generic message to your entire database, you’re not segmenting people. You got to have a CRM. We never say we eat our own dog food.

Top of Funnel

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services

What Are the Benefits of Advertising in Account-Based Marketing?

An Introduction to Sales Enablement – Webinar Transcription

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