SalesIntel

AUGUST 21, 2023

Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Hubspot

JUNE 1, 2012

This is where email marketing software that integrates seamlessly with your CRM comes in handy, as the opt-out is immediately processed and recorded in both the contact record and within the email software. The thing is, inserting someone's first name and getting "personal" by asking how they're doing isn't really personalization.

Email Marketing 28

Email Marketing Top of Funnel Opt-out Opt-in 28

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40