Remove blasts insert crm-for-manufacturing-and-production
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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

So as B2B industries become more competitive, we need to find more effective ways to market our products and services. For instance, you can pull together all the emails of cold leads who haven’t interacted with you for a while and send an engaging offer to restart a conversation with them. What is Marketing Personalization?

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Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. Manufacturers, engineering companies and distributors can all benefit from the use of dynamic content in their emails. Whenever you are tempted to use “batch and blast” emails, stop! Not so fast!