SalesIntel

AUGUST 21, 2023

Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts. That’s where personalization for B2B marketing campaigns comes in handy.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Hubspot

JUNE 1, 2012

This is where email marketing software that integrates seamlessly with your CRM comes in handy, as the opt-out is immediately processed and recorded in both the contact record and within the email software. The thing is, inserting someone's first name and getting "personal" by asking how they're doing isn't really personalization.

Email Marketing 28

Email Marketing Top of Funnel Opt-out Opt-in 28

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Again, thanks for the dialogue.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40