CRM, Demographics and Resources - B2B Marketing Zone

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CRM

Demographics

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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

AUGUST 21, 2023

Some personal data you can collect include demographic data, behavioral data (like website interactions), purchase history, and more. Some examples of tailored content include personalized email content, SMS blasts, product recommendations, videos, or targeted ads. These data will then drive more personalized messages.

Enterprise Management

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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Exciting times.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

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How to Leverage Behavioral Science Insights for Direct Mail Success

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Implementing Personalization at Scale in B2B Marketing Campaigns

B2B Lead Management Market Heats Up

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