Blast Campaigns, Narrowcasting and Product

5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

OCTOBER 26, 2020

Marketing is shifting to being less about broadcast and more about narrowcast. In most cases, buyers are highly scrutinizing the need for new products or solutions, so sellers must quickly “read the need.” And while these concepts hold true, it’s important to note here that ABx is not a strategy on its own.

Account Based Marketing

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI

Marketing AI Paid Content Trends Enterprise Management

B2B Marketing Zone

5 Goals to Help You Think Like a Chief Growth Officer in 2021

42 Digital Marketing Trends You Can’t Ignore in 2020

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