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New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

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7 Amazingly Effective Lead Nurturing Tactics

Hubspot

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. What do super successful marketers do differently?

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4 Ways to Get Started with Personalization

GreenRope

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place.

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4 Ways to Get Started with Personalization

GreenRope

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place.

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4 Ways to Get Started with Personalization

GreenRope

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place.