Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. In short, now is the time to shift to person-to-person (P2P) marketing. For marketers, the critical question is how to achieve high-value engagement. This is known as reciprocity of value.
53 
Let's personalize your content