Adobe Experience Cloud Blog

APRIL 14, 2016

Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. From my experience, many marketing teams still operate in batch and blast mode, sending out a one size fits all message. Not treating your target audience as individuals.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

Valasys

SEPTEMBER 27, 2018

Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). 5-10% higher click-through and 10-20% open rates can be experienced by content-enabled campaigns than traditional campaigns (DemandGen, 2016). Statistica). Statistica). Autopilot, 2015) (Source: [link] ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. As per EmailMonks , “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. As per EmailMonks , “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

DECEMBER 6, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Use video thumbnails in your email marketing campaigns and the word “video” in subject lines to increase open rates by 19%.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145