The Point
MARCH 18, 2014
Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Stop buying lists. In fact, I’d recommend it.
Adobe Experience Cloud Blog
JANUARY 28, 2014
Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. In short, marketing automation enables you to succeed with every other technology on this list. Did You Know?
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Ambal's Amusings
FEBRUARY 18, 2010
That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).
Ambal's Amusings
DECEMBER 17, 2009
Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Marketing and Sales Alignment – Marketo eBook (New!).
Adobe Experience Cloud Blog
JULY 7, 2010
For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. It is so not about us marketers.
Adobe Experience Cloud Blog
NOVEMBER 1, 2018
In the 46 years of its existence, email has become more of a marketing tool than a casual interface for friends and co-workers. In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today.
Outgrow
SEPTEMBER 20, 2022
There are all kinds of marketing tactics. The most successful ones though are again double clicking, if we want to talk about marketing before the point of vendor selection, there are 28 moments. And as a direct marketing team, you’re doing your best to collect maybe three or four of those moments.
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