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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

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A summary of buying B2B email lists

NuSpark Consulting

While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business. When utilized correctly, email marketing is a powerful tool that can replenish and locate contacts for your company. Use Quality Content.

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In Defense of Unsolicited Email

The Point

In fact, he concludes: “Stop sending batch email blasts. I’m old enough to remember when list-based marketing was the workhorse of B2B demand generation (or, as we called it back then, “direct marketing.”) However, as I wrote in a recent post , inbound marketing isn’t always an option. Stop buying lists.

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5 Types of Marketing Automation for Businesses to Consider

PureB2B

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Email marketing tools allow you to automate the messages you send to your contacts.

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5 Types of Marketing Automation to Consider

PureB2B

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. The dynamic nature of the internet has caused a massive shift in media consumption habits.

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Predictions for B2B digital marketing in 2013

Biznology

But now, EO has turned its Facebook page into an effective environment for engaging these guys, with weekly “Geeky Friday” offers, and the enormously popular Zombie Apocalypse Survival Guide at Halloween, where engineers were invited to design zombie blasting tools using Edmund products. B2B marketers were early to the content marketing game.

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Decoding the True Essence of Outbound Marketing

MarketJoy

This information came when social media, content marketing, search engine optimization, and other inbound strategies had already proved their mettle with regards to “cost-efficiency.” Collaborating With Inbound Procedures – The optimization of inbound marketing, along with outbound can target some consumer bases.