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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. Probably because I didn’t work as hard to sell the book. She went direct, so she said screw you publisher, and screw you Amazon, and I’m going to go sell it directly to my fans.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

So we like to say that those kinds of company, they’re just sending out email blasts. They’re doing very basic marketing around email but they’re blasting their database. I don’t like to eat dog food or be blasted, like I mentioned earlier. It’s used around opportunities, upsell, cross sell, things like that.

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How Training Companies Can Scale Marketing, Webinar Transcription

Lead Liaison

It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. It’s a lot easier to sell to them than to go generate new levels for your business. Depending on what you’re trying to sell, that could become a much longer process. You could send out an email and then maybe you cross your fingers.