Blast Campaigns CRM Database Marketing Multi-Channel 
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.
Online Marketing Institute
JULY 31, 2009
In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. 2) Email services – Julie Katz at Forrester writes about this group.
Expert insights. Personalized for you.
124 
Let's personalize your content