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How to increase event attendance: 15 proven ways to get people to come to your events

SpotMe Blog

Use social media, email marketing, and promotional partnerships to spread the word. High costs to attend : Provide ticket discounts and bundle packages to make your event affordable and accessible. Using marketing automation tools to send the right content to the right people at the optimal time.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.